What does PIM mean for your marketing?
"The industry's best publishes 5 times more product information than the rest but pays only a third of the costs!"*
Prof. Dr. Hans-Jörg Bullinger, president of the Fraunhofer company
You want to increase your revenue by opening up new sales markets and advertising your products worldwide - but your budget, time and resources are tight. With our mediando software you can enjoy maximum marketing success, sell more quickly, cut costs and save time that can be better used on target group-specific publications.
How does it work? It manages and refines all information into one product (technical data, advertising texts, project images) in a single system. This "marketing database" then acts as the source for the highly automated production of printed catalogues, price lists, flyers, online catalogues and lots more. In specialist jargon, the process is known as product information management (PIM).
Do you want to learn more about PIM?
We hold a number of seminars and information days throughout the year. Over the seven years that the annual PIM forum has been held, it has become a very popular gathering for both German-speaking PIM users in the industry and other interested parties.
Range of services
Our aim is to improve your marketing efficiency, and we achieve this by using standardised software that is quickly operational and guarantees rapid success.
The mediando product family is growing in line with your marketing requirements. Utilise our software modules to gradually create all of your marketing media automatically from mediandoPIM (including printed catalogues, price lists and online catalogues).
Over 500 customers use e-proCAT software to create electronic catalogues with classification and product group recoding.
Philosophy
Product development and project management are very important to us.
Around 30 software developers are developing solutions for the future. In order for us to be one step ahead of your product communication requirements, our developments take into account customer feedback and the results of the latest market research.
The skill and experience of our development team are applied to every stage of the project - from the initial workshop through to acceptance. Following an analysis of individual requirements and a presentation of the solution, a tried and trusted implementation process ensures that mediando is installed free of problems for each individual customer. Experienced project managers guarantee comprehensive training on the system and a clearly documented and methodical approach.

